Content management systems (CMS) have been around for a long time and as many of you will understand. There is one system that has stood out the most. I’m talking about WordPress.
Why is WordPress so popular?
In 2004 when I started this journey around websites and web development. The CMS that seemed to be front and centre and grabbing some traction in the market was Joomla – initially released in September 2005. So we went down the Joomla pathway. Don’t get me wrong Joomla is still a great resource and CMS. In the early days, there were a lot of bugs which often got worked and solved quickly by an army of developers.
As time went on Joomla developers, who do need to make a living, started to require payment for programs. This is fine, but so often I purchased a program that just didn’t meet my needs. As I’m a little slow when it comes to coding, I didn’t have time to make the application fit what I needed it to do. Thus wasting a substantial amount of money purchasing programs.
Then there was WordPress – initially released in May 2003. In 2010 we made the big shift over to WordPress. All after some positive testing and the ability to try before you buy. That’s still the case for most WordPress plugins today. A bit of a disclaimer here. I have only used Joomla a few times in the last decade, but they’re still seemed to be a lack of user-friendliness and it’s a little chunky. Even so, it’s certainly a good alternative to WordPress if you are not happy.
Moving on to the 2020 version of WordPress. One thing that I like about WordPress is the development community. They seem responsive to the changing face of the Internet. And even though some of the plugin costs are becoming a little pricey. As compared to the required functionality of the programs. The option to try before you buy is front and centre.
Designing for S.E.O. and Google.
With search engine optimisation becoming critical for modern businesses. There must be a significant emphasis placed on the development of plugins relating to SEO. One leader in this field is the Yoast plugin. Again it’s free to try but the real power is in the paid version.
Using WordPress plugins.
A number of plugins slow down a website’s page speed with the potential consequences of losing first page listings. It’s likely that page speed will be a significant factor in the future of Google algorithms. Furthermore, at the moment it seems relatively low on the ranking scale. Even so, good page speeds can’t hurt the user experience and every website owner should make it a factor.
Using speed tools like Google’s page speed tool can indicate a lot about how good a plugin might be. And I say good in terms of development (coding). If you activate a new plugin and test website speed. Then turn it off and analyse the difference – you might be surprised.
Assessing page speed
Many of the well-known editors seem to have a substantial impact on page speed and should be avoided. They may have great functionality but suck when it comes to page speed.
In general, the power of WordPress can be unleashed if one has a good working knowledge of CSS and HTML. Even a little knowledge of PHP will help. By the way, a little knowledge of PHP has caused me problems that can take many hours to fix. Therefore, remember to back up your website regularly. Probably at least once a day if it is very active on the Internet.
Having knowledge of HTML and CSS will allow you to use basic editors with great effect and optimisation.
Google, Microsoft and some of the other big players will drive website development and associated capability in 2020. Some of the innovations in voice and mobile tech will send some developers to the wall, but the impact will be limited where they become and remain part of a progressive community.
S.E.O. services may disappear.
To stay ahead of the game many companies use the services of a Search Engine Optimisation business. They are often very expensive and out of reach for many small businesses. Furthermore, there is the potential for larger companies to create an online monopoly. All by having access to these major SEO resources.
In 2020 content management systems like WordPress and Joomla are creating an underflow of low budget consumers. That may leave the larger organisations behind. Would you like to know how? “Of course you would”! Education services, like Udemy and others, will continue to grow in 2020 and provide an army of small business owners with knowledge that will help them keep ahead of the game. It’s my prediction that the more reputable companies will probably get more involved in research and development.
S.E.O. services will need to keep up and change with the times. So they don’t become a victim of their own creations. Some SEO companies are providing education services so have a lookout for them and keep increasing your knowledge.
Google will always remain secretive about their algorithms, which will help to level the playing field in 2020. This is a good thing because the individual business will more easily remain on the pathway to success.
As millennials are more tech-savvy, generally, it is likely as they become the business leaders of the future. Their understanding of what is worth paying for and what is not worth its money will be a far easier process.
Millennials and WordPress.
While WordPress and other CMS developers remain relevant they will remain viable well into the future. 2020 will just be a stepping stone to the future of tech. Failure to remain relevant will see CMS structures fade away into the next decade before they finally disappear altogether.
It is likely that WordPress will be a driving force for at least the next decade. Even with some CMS companies allow users to build their own websites and interfaces. They are unlikely to cut the mustard past the middle of the decade. So any business with a good understanding of WordPress will potentially remain on a pathway to future success.