Throughout this website we have spoken about the many things that help to build a great online presence.
One of these critical factors that doesn’t get mentioned often is video animation for business.
Where does video and animation fit in to website optimisation
SEO experts see video as a great tool for achieving both effective optimisation of websites and higher ranking on the search engine. This is great but the one thing that every developer must achieve is design and functionality with the user in mind.
One of the purposes of good SEO is to keep the user on a website.
When animating video for your business there are many things to consider. One of them being the visual aspect of video animations.
- Users generally only read a small amount of text on a web page and videos can keep their attention and provide an alternative to boredom doesn’t set in. Many workplace trainers will tell you that to keep the students attention there is a need to provide content that uses all the trainees scenes.
- This is the same on online if you can again provide content that works to use all the scenes then the bounce rate of potential clients is likely to be far less.
Video animation for business websites can help to fill the gap. Providing a method of activating a user’s other senses. When reading they generally use sites only. When a video is included they still use sight but videos with sound incorporate hearing making the overall experience much more fulfilling.
Video and animation separated
Probably the best use of this medium is the whiteboard animated explainer videos. Most users find them helpful and quite pleasurable to watch. Videos of this type tend to make users want to stay until the end especially if it is some they are interested in. Such animations are great but sometimes we just want to see a real person explaining a technique or activity.
There are so many options to fulfil this function from the spokesperson video to product 3D animation videos. They all have their place on a website and can enhance the overall functionality. Helping to turn users into clients.
At JR Website Design we have a variety of specialist options which have been listed below:
- Whiteboard explainer videos
- Short video adverts
- Logo animations
- 3D product animations
- Spokesperson videos
- Slideshow videos.
Enhancing your online presence will not only send more potential customers your way but it will work to establish or further increase positiveness around your image (branding).
Helping your website look great and the usability will be substantially increased. A combination of text, images videos and other visual features will see users staying on your site far longer thus reducing the bounce rate.
You may be surprised how cost effective these products can be – so give us a call to discuss the options.