There are various reasons why.
The Law requires it
In the United States, for instance, the CalOPPA (California Online Privacy Protection Act). Demands website owners to provide users with a legal statement. However, the legal document reveals your business’s privacy practices whenever you collect personal details from all California-based users.
These personal details include GPS location, email addresses, mailing addresses, or phone numbers.
While there are several laws put in place in many countries across the world such as the Privacy Act of 1998 in Australia. Furthermore, the PIPEDA in Canada, the EU Directive Act, and CalOPPA are influential and far-reaching laws. They summarize global requirements in privacy matters when it comes to online businesses.
Various Third Parties require it
You perhaps know that Google AdWords is a valuable remarketing tool. However, re-marketing tools utilize cookies to show personalizes advertisements or track users’ activity online.
+ Firstly, you use remarketing tool to market your services via Google AdWords’ platform.
+ Google is displaying your adverts to users on sites that they visit after viewing your webpage.
+ How users can unsubscribe from the re-marketing campaign.
It Establishes Trust and Credibility
Whether you like it or not, your site collects personal info from visitors. The information collection process may be part of your marketing strategy via comments submitted by users. As well as, email opt-ins, or via a simple sort of registration process. Information collection is usually integral to your CMS or blogging platform.
It Protects Your Website
If you have a blog site where you collect the users’ email addresses for monthly or weekly newsletters. It is essential to make sure that your users are aware that the collected email addresses. Will be used for newsletter purposes. Thus, it is unquestionably crucial to let them know how the gathered info is going to be used.
Frequent users and visitors in the online platform trust websites that protect their personal and confidential information. Furthermore, whether that be their billing info, contacts, or any address.
Above all, users expect to see some sort of confirmation that their personal data will be well protected and will not be violated while visiting a website.