Over 62% of users access the internet via their smart device.
With this in mind it’s possible to see that businesses that only rely on their website for online marketing may be left behind.
Generally, most websites are mobile friendly and can be viewed with relative ease on a smart device. Evenso, to have your website either converted to a dedicated mobile app or a business specific IOS or android app can increase user interactions substantially.
The difference between Mobile app development and websites
Normal custom websites provide the user with a scrolling interface of a normal web page. When there is a large amount of information on a page it can be quite hard for users to find what they are looking for.
- Mobile app development, on the other hand, can direct the user to a specific location within the application so information is front and centre. All done from a special splash screen. Each of your categories can have a splash screen making it real easy for the user.
- Often businesses will include a mobile app design in their website project. This can simply be the conversion of your current website to a fully featured app or the creation of a mobile deadicated app.
The mobile app is an expression of your business
If you take out your smartphone the icons on the front screen will easily navigate you around an application. Some are better than others but even the simplest of mobile apps can start the marketing sales funnel for the user. Our icons designs will provide an easy link to the splash screen where the user will find the detail they are looking for.
Even though you can have a link or small popup banner on your website or phone. It is imperative that the mobile application is submitted to the app store for inclusion in the IOS or Android store. All of our mobile app design projects include submission to both app stores.
The difference between Native, Hybrid web based mobile app design
- The native app refers to a mobile app development being designed to be dedicated to one platform whether IOS or Android.
The hybrid app combines the functionality of the native and web app. They often operate a little slower but they are popular because developers can write the code once and implement across multiple platforms.
The web app is basically a responsive website that is designed to allow websites to work effectively across many styles of mobile devices.
The following is some mobile app design ideas
- In-app purchases app
- Training and fitness app
- Customer survey app
- Business app
- Health services app
- Media sharing app
- Sports app
- Google map app
- Chatting and location sharing
- Employee time tracking
- Camera based apps
- Information sharing social app
- Image gallery app
- Custom apps
The possibilities are endless and we would always suggest that at a minimum you have your website turned into a mobile app. It just makes it a little more user friendly. Many of our custom websites will include this anyway. We will ask you if you would like to include this function during discussions.
Lastly if your demographic includes millennials and younger then an app is a natural and required progression. If they are your customers – it’s likely they will rave about you for providing it.
If you would like a quotation or discuss your online presence please give us a call or drop us an email. We treat every interaction as a priority.