How to Create a Website its easier than you think?
One of the questions asked daily on this blog is How to Create a Website? There are so many options and most businesses don’t have the time or motivation to research and find out how it’s done. A Website can make or break a business and there have never been more people buying products and services online than there is now. There are millions, if not billions, of relevant websites around the world and it has been said that Google only lists about 5% of the available content. If your website is in the 95% that aren’t even listed how are customers going to find your products and services? A website is a large commitment and without appropriate focus on relevant processes and effective implementation, there is little use even having a website. I don’t mean to be critical but it is so frustrating when images and videos are low quality and often don’t represent the text they are trying to support.
Images tell a 1000 words:
I often suggest that budding designers use a professional photographer to ensure some great photos, but if that’s out of your price range then just spend a lot of time taking photos. I subscribe to the philosophy that a good image tells 300-word story and an excellent image tells 1000 word story. My advice is to take your business website to the next level with awesome images and you will be amazed at the results. Over time a good designer/programmer/search engine marketer can increase a business’s potential substantially, but it takes time and commitment. Google is pretty smart and always remember ‘quality content is king’. I’ve mentioned this in other posts and reinforce this here – many top listings on Google have over 2000 words in their content, on a single page.
Aged Domain for Your Website
The first thing to do is have a plan and determine How to Create a Website. Knowledge at this stage will give you a lot of power when selecting an appropriate website designer. You will need an aged domain (this seems to have become a little less of an issue in the last Google algorithm update) – what’s this you say? It’s a domain that has been listed on Google for more than a couple of years. New domains can sometimes get reasonable listings but it’s far less likely than an aged domain. The older the better but whichever domain you purchase it must have a history of products relating to your business. It is dangerous for example to have a domain that was used to sell motorcycles and now sells flowers. There are a number of options for purchasing aged domains but it’s not within the scope of this post. Remember that the domain is the first thing the internet surfer see’s so be careful when selecting. GoDaddy has domain name auctions and within the listings, they indicate the age.
Hosting there Hosting here!
There are so many companies that provide hosting and some are bad and some good. This is one product that doesn’t relate to the philosophy of you get what you pay for – sometimes the cheap ones are the best in this space. The best way to find out about good and bad is to research reviews on the internet. I use GoDaddy & Just Host (Shared hosting) and have found them to be pretty good but they have had their problems too. If you employ a website designer who understands the challenges you shouldn’t go wrong. There are lots of features provided by most companies for example databases, storage space, and bandwidth. Remember that your provider should have their servers in the country you are operating your website. Eg. If you’re in Australia don’t have a hosting company with its servers in the USA. There is a difference in speed and it can be quite substantial depending on the data travelling in and out (as of writing the country of origin has become less significant due to general transfer speed increased).
Web Designers can help How to Create a Website
Web designers vary in abilities and again the key is research. I’ve found those that work from home make you feel important but “beware” that specific design skills aren’t lacking. There is numerous work from home plans in the magazine and on the internet and those that take them up, probably have the best of intentions but may not have completed important courses relating to web design. There is a whole lot more to websites than just putting it together. In this space, you probably get what you pay for. It takes me almost week (20 to 30 hours) working on one website to get everything happening from design, domains, hosting, email accounts, pinging URLs, general SEO and setting up a blog on and off-site – just to name a few. If you’re paying less than a couple of thousand dollars you probably should ask why.
The elephant in the room ‘Price’!
You may be wondering how to start a website and I bet you pretty much understand how costs can blow out. If you’re really serious about How to Create a Website or you have one that doesn’t seem to be doing anything but sit there, then start doing some research. You are reading this blog which is a good start (in my opinion lol). Spending less than $2000 on a designer is probably not going to achieve the goals you have set and I should say here that “a website project without goals/objectives is doomed to fail”. The idea is to try out a few things and as long as you learn from mistakes then the future will look positive. As a guide, if I was putting together an information website for a client with lots of unique images and some great content then my overheads would be around $500 and it would take about a week to put it all together. This would cost around a further $3000 in labour and design. Wow you say – $3500 for an information website? Like I mentioned there are so many competing factors when building a website, but most of all you must give 110% commitment to the project’s completion and future. The impact on your business success can be substantial but focus and passion are what’s required to make it work.
Unique Content is the Key
Content is King and content updated daily and /or on a weekly basis can be the difference between success and failure. Leaders in the Search engine optimisation (SEO) field have indicated that blog post and articles relating to your business need to be over 1000 words (2000 is even better). Also, there must be no duplication of unique content or Google may, at worst, de-list your website or at best give a bad listing. The advice here is to be very careful and get advice from reputable designers with SEO skills.
Advice on How to Create an e-commerce website doesn’t change much from the above information but there are a few complexities that need to be managed well i.e payment gateways etc. Setup can be a nightmare for the ill-prepared so again some research is in order. Once an e- commerce is up and running the marketing doesn’t change from that of an information website. It can take a lot of time to write new content about each product but in the long run, it will be worth it. Manufactures information won’t cut the mustard, it will be seen by Google as duplicate content. Video with unique content is also a great marketing tool with backlinks to your website. It doesn’t take much to set up a little studio and produce some consistently good videos. You can allow others to embed these videos via YouTube and this will increase a thing call link juice to your website.
Final Words on How to Create a Website?
Whatever you decide to do will take a lot of planning and research, but if you approach it with passion and focus your chances of success is very high. Don’t be worried about paying a little for advice – it will save you money in the long run.