Irrespective of how optimized your website is, there is still a possibility to have some issues on your website that need to be addressed. Below is some key aspects of website audit checklist in 2019. The problems can include slow page speed, technical SEO issues, broken links, duplicate content, or any other issue that could be preventing your site from receiving all the traffic it needs.
Carrying out a website audit is the first step in recognizing problems that you may be experiencing in your site.
Why You Need to Perform a Site Audit
A website is performed to recognize various website problems. It identifies whether your site is totally optimized for SEO traffic, loads fast, has any broken links or files, has the best content, and whether it’s user-friendly. Since you want to ascertain that your website reaches its full potential, you should perform frequent site audits. Failure to address problems affecting your site could result in a decrease in traffic or even a decline in conversions. With this, how do you perform a website audit? Well, conducting manual website audit is a daunting process. Even for the SEO experts’, performing a site audit is not a walk in the park – especially for the large and old sites. Auditing thousands and thousands of web pages is a daunting task. Luckily, there are various SEO tools available in the market to make the process of auditing websites a simple one.
How to Audit a Site
Choose Your Preferred Site Audit Tool
There are countless site audit tools in the market. You will come across both free and premium tools. It is advisable to opt for the premium tools because they are reputable for being accurate, thorough, comprehensive, and easy-to-use. It is essential to note that the difference between a premium version and a free site audit tool is enormous in terms of dependability and ability.
These tools allow users to recognize on-page and off-page SEO problems, scan the site for any technical issue, identify weak or duplicate content, identify broken files or links, evaluate page errors, or even publish a checklist of concerns to address.
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Run Your Site’s URL via the Audit Tool
The site audit tool you choose gives you the chance to input your website URL. The tool will then assess your site and publish a detailed report of all website problems. However, you should remember that all tools are different in how they display the results. With the list of issues to address, you will have an easier time knowing what needs to be solved. The report you get also gives you the power to review the problems by category.
Find any Technical Errors
When most users hear the terms ‘Site audit’, what comes to their mind are generally the technical errors. These issues affect SEO. Thus, if you want your site to be more user-friendly and run smoothly, you need to fix the technical errors. That is why it is essential for all website owners to carry out website audits regularly. Some of the technical errors to look out for include crawl errors, XML sitemap status, HTTPS status, mobile friendliness, Site & page load times, broken links, broken images, and the robots.txt file. Most of these technical problems can be fixed on your own or with the assistance of a web developer or SEO expert.
Identify the SEO Issues
Unquestionably, there are differences between what is considered to be ‘on-page SEO issues,’ ‘off-page SEO issues,’ and ‘technical issues.’ Generally, all of these issues affect your site in one way or the other. Some common problems recognized during website audit include:
- Short, long, missing, or duplicate tags
- Short, long, missing, or duplicate meta descriptions
- Duplicate or missing image title text or alt text
- Missing Google analytics code
- Absence or presence of H2, H3, and other headings
- Non-optimized anchor text and internal links
The auditor tool you select will identify which issues need to be solved and how. It could mean re-writing page titles, adding H2s, writing longer Meta descriptions, and much more. Other tools will even evaluate keyword cannibalization as well.
This action lets you know whether you are targeting similar keywords on multiple web pages, thus limiting your ranking capabilities.
Evaluate UX and Design
Many site audit tools evaluate your site’s overall UX (user-friendliness) and the site’s design. The two factors are crucial when it comes to how people interact with your website, the period they remain on your website, and whether they convert into leads. Factors such as Page Depth and Site Navigation determine whether your website is easy to use and how quick and easy it is to find info on the site. Usually, it is recommended to have a site where content is accessible within three clicks away from the main homepage. Always make sure that the content on your website is easily accessible.
Evaluate Site Content
Having great content isn’t only essential aspect for SEO, but it is crucial for converting users on your site. A complete website audit will recognize the pages that are ranking for your focus keyword as well as those pages that are not ranking at all. The best practices for website content include:
- Website content adheres to the overall page purpose and goal
- Content is precise and useful to users
- The content is well-structured and organized according to the proven SEO practices
- No grammar or spelling mistakes
- No ‘filler’ content
- The content is mobile friendly
- The content has useful numbered lists, bullet points, and proper images
- It has internal links to appropriate pages as well as external links to reliable sites
- The content should be unique, that is, it should neither be plagiarized nor duplicated
Publish a Checklist of all Website Errors
The last step of steering a website audit involves publishing a detailed checklist of all the website errors that need to be solved. Most audit tools generate a digital report for you to view, along with standard guidelines on how to solve the errors. With a Website audit checklist 2019 of all SEO, technical, Content, and design issues, you will have an easier time keeping track of what needs to be addressed.
In conclusion, when it comes to optimizing websites, performing frequent site audits is a must. By recognizing all site errors as they arise, you can stay ahead of your site maintenance before it becomes unmanageable. By doing this, you can solve any issue at a time and be guaranteed that your site is destined for success.
Use the internet to check out for the best website audit tools to perform an audit on your website.