Event managers seem to be on a constant look out for functional ways to manage their project. Over the past decade the ability to administer e-commerce and event management calendars in WordPress has improved substantially.

Integrating ecommerce into event management programs


Two programs, or like the WordPress community calls them, “plugins” have been integrated to help often frustrated event managers. Namely, “Woo-commerce” and  “Events Ticket Plus”. The functionality, optimization and general clean designs make them the choice of many event managers.

Following is an over view of such functionality and a guide on what they do and how they integrate into your website.

A guide to each individual section:

wp-dashboard  The Dashboard:

Basically this menu which is generally down the left hand side of the page provides  a link to administer the general plugins. Which are like little individual programs designed to make changes to your website.

Furthermore, it is quite simple to use once you get the hang of it but can break the website if some function is performed wrong. Then it is a process of deconstruction i.e. problem solving what you did prior to the mistake.

Posts: These are articles you might have written about your topic. They are a great source of SEO and relatively easy to use.

Events: used to manage your events and can even administer QR codes generation and RSVP. Indeed, we will delve further into this in a little while.

Media: What would a website be without images and other files used to make it visually appealing. Hence, the media section is where all of the images and files are stored for your website. These can include videos, PDF‘s and others.

Pages, Comment and Ecommerce

Pages:  Within your website, there will be a number of pages which could be considered static. In another word they are information articles/pages to guide the user around the website and learn about your specific website or business. Additionally, they explain key detail for example: About Us – Contact Us etc.

Comments: As the name suggests this is where you administer user comments if the function is enabled. One of the drawbacks is that “spammers” often use the comments section to push there products or similar.

Woo Commerce: one of the most popular eCommerce programs/plugins in the world. As a result, developers are adding awesome functionality to the plugin constantly. It is very little you can do in terms of eCommerce with woo commerce and WordPress. It can be set up and made functional within an online shop for free but more advanced features generally have a cost associated with them. Sometimes a once of cost and other plugins use a yearly subscription.

Anyway, let’s go through the main event management features that STG Web Developers use to design, develop and administer you website.

The Events Plugin/Program


Events: When users click on this section, a list of all your events will be displayed so you can easily navigate to the one you would like to edit or administer.  If you are running a conference/festival or a single event this is where you would gain direct access to the even dashboard. One cool feature is when you place your mouse offer the event there will be a number of options become evident i.e. Edit/Quick Edit/Attendees/Order (Tickets) and others.

Add new: As the name suggests you can an event which will have your preferred ecommerce payment system added.

Tags: Simply placing tags to ensure the user can navigate the site easily. It can help with search engine optimization. But it is one of those features that should be used sparingly

Event Categories: For those managing a number of events on one website this feature is important to separate the different types of event. However setting up one category is required even for single events

Venues: This feature is pretty cool and includes information about the venue itself i.e. locality maps, Address and contact details just to name a few.

Organizers: This section may even go viral with the inclusion of big star profiles. It to who you have attending your event. Whether event management, organizers, speakers, Artists, bands etc. You can also manage these VIP’s through this interface.

Import: Available to import CSV files from other events. Consequently, reducing the amount of work required to set up future regular events.

Event Ticketing Video


Settings: This gives you substantial control over how the plugin/program will function and display on the website.

Ticket Fields: Everything from dates and times to QR code set up. Also, set up the name and another field for multiple attendees, all in one order.

Help: Support for the plugin/program

Import/Export: the same function as the import above but with a little further feature i.e. export of event data.

Event-Add-ons: These are paid plugins/programs to add awesome functionality. Providing management system integrated into other programs. For Example, ticketing. Note: we do as standard provide some paid plugins free for a year.

Fully Functional Ecommerce by Woo-Commerce


Dashboard: Firstly, this will provide you with a lot of information and allow you to navigate around the eCommerce features. It evens provide some great statistics.

Orders: Allows you to take total control of orders and clients automated emails to determine which method of payment you would like to use.

Email Customizer: With this, you can edit and customize your automated emails to clients.

Checkout Form: Add or delete parts of the checkout form. It can be modified to suit your needs from dates of birth to special ID numbers.

Reports: Create reports using the data from attendees

Settings: This gives you control over the e-commerce functionality plugins/programs. Including payment emails taxes and much more.

Status: Find out if everything is operating as it should and is online – in a table format.

Extension: Other available paid and free plugins/Programs.

The wrap up of event management programs for WordPress

Finally, as you can see if you have a good understanding of WordPress you could set up an event website in a couple of days. Therefore,  why would you need a developer?

To alter some of the features to suit, a developer is a requirement to change the code.  If your familiar with PHP code then go for it.

A drawback with changing code is that when a developer updates a plugin. The specific code can be deleted/changed, requiring another code change. The developer can often put systems in place to ensure changes don’t affect the important code.

Even though, word Press is an awesome and well-supported interface. Sometimes plugins can often break a website, rendering it non-operational. Furthermore, this could have a huge financial impact on an event and see the website down at critical times. Developers are problem solvers or they can’t be call a developer.

Managing events can be complex and anything that streamlines a process is gold. Successful events are always the objective so quality event management is essential.