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How to Establish a Branding Strategy with a Simple Logo

Branded half used bottle of rum

Branding of your business has never been more complex.

Both online and offline influences that can have both a positive and negative effect. Resulting either in great brand success or simply mediocre sales and customer retention.

Starting with a branding strategy

Relating to the old saying ‘’if you fail to plan then you are probably planning to fail”. Starting with a branding strategy can be easier than you think.

With the multitude of resources available, a strategy is picking which of those resources will best fit your organisation/business.

Business with an outdoor/adventure branding strategy might suit companies that provide tourism services or even businesses, that retail camping and other adventure products. So the number of different organisations that may fit this example are many.

On the other hand, businesses whose branding strategy will include mostly indoor city living products and services. Would need to have a totally different branding strategy as compared to the outdoor adventure type.

Breaking down the barriers

Once you research and fully understand where you fit in the marketplace  it’s time to drill down into what sort of image you want. Whether a professional high quality image like a legal or accounting firm. To the other end of the spectrum like a budget furniture outlet. Who’s strategy is all about their demographics available budget.

The funny thing here is that the process and systems of setting a branding strategy are very similar. Each would want to set a package of marketing goods which could include a logo, business card, letterhead, website and literally thousands of other tools to build your brand.

Starting with the logo

A logo can set you on a pathway of sales discovery. How often do you sit at the traffic light in your car and notice a company logo that is either awesome and represents the company well or makes you wonder what it’s all about?

Graphic designers often have very impressive design skills but these skills must be driven by your branding strategy. If the logo has to have text with it to explain what it’s all about then the designer and the business has failed to realise the branding strategy. 

A bottle of rum branded with the logo of the company

JR Website Design provides a number of branding and graphic design services to help you achieve results within the boundaries of a branding strategy. Online and offline outcomes drive success of a business no matter how large or small they may be. Both with the same goal of securing the future of the business, company owners and employees.

 The public and private sectors

Wouldn’t it be great to be given money by the government to carry out your entire operation? That’s basically what the emergency services do. Of course they have an important purpose but as long as they stick within a budget the skies the limit. 

It’s not quite as simple in the private sector, but the amount of monetary and personal success are not tied to a budget like the public sector. With an awesome branding and marketing strategy the sky is not the limit (there is no limit). Take a look at Elon Musk’s SpaceX program – what a great example.

Success will  be interpreted differently by every business and person working in that business.

The emergency services take risks by the nature of their work. But businesses take risk that may drive untold success and personal achievement.

JR Website Design has a branding strategy for your company so lets talk it up.

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